Check out the video below to see some of the 2017 highlights!
Glamorous, fun and an emotional standing ovation, the highly anticipated 2017 Cake Masters Magazine Awards was an exciting evening dedicated to recognising and celebrating the hard work of those in the cake decorating and sugarcraft industry. This year, the event was held at the Hilton Birmingham Metropole to welcome our biggest crowd yet from all over the world to help us celebrate in style.
As the first event of its kind, and now in its fourth year, tickets have become highly sought after and, this year, sold out as soon as they were announced. With around 660 attendees suitably glammed up and eager with anticipation, we kicked off the festivities with a drinks reception and three-course dinner, followed by a highly entertaining ceremony that revealed the results of the coveted awards.
Returning to compère the evening for the fourth time was Rose Dummer, AKA Rosie Cake-Diva, who was joined for the first time by the brilliant Will Torrent. There were plenty of laughs as the two led us through the evening’s celebration and onto the big reveal of the winners, especially a surprise rap to Eminem which introduced the show in a light and comedic fashion. To present the awards, we had cake stars and sponsor brands such as Renshaw Academy, Magic Colours, Roxy & Rich and Fondarific to name a few. We were delighted to have Renshaw headline sponsor the event this year and Rosie was delighted to ask Chris Hall, Head of Brands to say a few words.
Following all of your nominations, over 65,000 of them, winners were decided upon by our expert panel of judges who had the impossible task of choosing between such a high standard of finalists. We would like to thank Julia M. Usher, Kaysie Lackey, Carlos Lischetti, Mike McCarey, Eddie Spence MBE, Karen Portaleo, Verusca Walker, Debbie Brown, Alan Dunn, Lindy Smith, Marina Sousa and Chef Nicholas Lodge for making the tough choices!
This year, we introduced two new awards – Rising Star and Best Cake Show. We were delighted with the finalists for these categories and the winners were well deserved. We especially enjoyed Eddie Spence’s presence on stage and the standing ovation he received was breath-taking! A special moment of the evening was when the Cake Artist of the Year Award sponsored by The Cake Decorating Company was announced. This year, the accolade was awarded to the amazing Emma Jayne of Emma Jayne Cake Design, who was completely shocked but overjoyed! We were absolutely thrilled to be able to recognise her amazing achievements and her ever-evolving talent.
The Cake Masters Magazine Awards 2017 was a truly wonderful evening and we would like to thank everyone who attended and made the event so enjoyable. A special thanks goes to our sponsors: The Cake Decorating Company, Silikomart, Rainbow Dust Colours, Fondarific, Magic Colours, Renshaw Academy, Cake Stuff, Rolkem, Dinkydoodle Designs, FabriCake, Global Sugar Artists Network, Roxy & Rich, Cake International and headline sponsor, Renshaw.